1XBet has been on a streak of great deals lately and this week a new massive agreement took place. Following the partnership with Barcelona FC, which took place a week before, the international gaming and technology giant, completed a deal with the European Champions Liverpool FC. The Eastern European brand will become the official betting partner of the English Premier League giants and through this partnership, 1XBet will try to keep on increasing the brand awareness in some of the most important global markets.
After all, the popular betting firm will have a great exposure through Liverpool’s FC digital platforms and of course, through stadium branding at the legendary “Anfield”. In addition, 1XBet will get access to first-team players and club legends, giving the team’s fans and the football fans in general, the chance to interact with the English side and its present or past stars.
We should note that 1XBet has expanded towards some of the most important markets globally like they have done lately in the United Kingdom and Spain, by acquiring licenses in these markets. Expectedly, the next step was to acquire some prestigious sporting partnerships and from this point of view, they have been extremely successful.
Alex Sommers, who acted as a 1XBet spokesman, told: “Liverpool FC is one of the world’s most iconic and historic football clubs with a huge global fan base. We’re excited to have completed a partnership deal with such a prestigious club. Our goal is to bring the fans closer to the sporting action through our innovative products and supercharged betting experience.”